How to tell your company story through video interviews
As humans and consumers, we like products, but we understand people.
As the business world develops its strategies alongside the never-ending implementation of tech, video content has come to the forefront as a powerful marketing tool. It demystifies so much about consumerism, because it attaches reality and human experience to products and services being sold.
“Video is helpful to explain your business, create visual stories, and raise the profile of the product or service you deliver. People want to invest when they understand your value proposition,” says Caroline Sawamoto, Principal and Co-Founder of irlabs.
When it comes to positioning your company via video content, we highly recommend interview style videos that answer curious questions from stakeholders and position your business’ value clearly. We’re talking about an interview by your company, about your company. Adding a person to the value proposition will make it more personal. Ironically, we are frequently asked about what questions to ask during a video interview for the best chance at answering investor FAQs. Below, we’ve included a master list, embracing different approaches to telling your story.
Personal questions to ask in an interview
These help you establish a human touch and add credibility to the person answering the interview questions. Consider asking:
What is your background?
Why did you get into this industry?
Why did you choose to work for [Company Name]?
Team questions to ask in an interview
These will establish a focus on expertise and thought leadership. Consider asking:
Tell us about the management team at [Company Name].
Tell us about the board members at [Company Name].
What sort of expertise is the team comprised of?
What sort of business experience exists within the team?
Growth and value questions to ask in an interview
These can establish a focus on strategy and give a better understanding of business intentions and overall value. Consider asking:
Give me a 60 second elevator pitch on [Company Name].
Can you tell us about the history of the company, how and why it was founded?
What is your mission and vision as a company?
What is the strategy you use to create value?
Why should someone invest in [Company Name]? And why now?
What are the company’s strengths, and what are its challenges?
Can you discuss the company’s plans for expansion and new projects?
Can you discuss the company’s current financial position?
Video has become an integral part of investor relations. With video strategies becoming more top of mind, both for businesses and investors looking for companies on top of the trends, irlabs is focused on supporting our variety of clients in their unique storytelling needs. From concept to execution, and everything in between, our IR lens on the rise of video content propels our clients to create and convert. Should you have any questions or would like to learn more, contact happyinvestors@irlabs.ca.
