HOW TO OPTIMIZE YOUR COMPANY PAGE ON LINKEDIN
With over 900 million members worldwide, you might want to consider investing some more time into building the right LinkedIn strategy for your business. One of the great things about LinkedIn is that you can easily grow your brand through organic or paid methods – or even a hybrid of both. But first, let’s take a closer look at a few simple ways to optimize your company page on LinkedIn:
Fill out all details
The next time you’re on LinkedIn, you should check to see if you have filled out all of the details within each given section on your company page, and if not, get started. According to LinkedIn Marketing Solutions, completing your profile information can increase weekly views by 30%.
Be sure to also include updated links to the company website and other social media channels. Then, add a call-to-action that prompts people to either visit the company website or to follow the company on other platforms.
Write a strong “About Us” section
Knowing how to write a compelling About Us section for your company page can help to answer any questions someone might have about your brand while getting them interested in learning more. The key here is to answer most of the “whys” that could pop up for someone who’s new to your brand while leaving some room for curiosity.
Write a compelling, SEO-driven tagline
Identify a list of relevant keywords that can be used consistently throughout your page and in future posts. It’s a good idea to use a combination of popular keywords within your industry and those that are also highly specific to your brand. Being consistent with the keywords you include in all posts will ensure people will eventually come to associate those specific keywords with your brand.
Share visual content
Nothing speaks louder than a great visual campaign. According to LinkedIn Marketing Solutions, images typically result in a 2x higher comment rate. Take some time to create high-quality images while making sure you’re also sticking to branding elements so that people can easily recognize your posts.
With great tools like Canva, you don’t need to spend much to create eye-catching graphics for your social media campaigns. But of course, if you have the budget to do so, investing in professional photography is a great way to give yourself a gallery of high-quality images that can be used for future posts.
Post regularly
Absence does not make the heart grow fonder. At the end of the day, people choose to follow a brand because they enjoy their content, so it’s important to give them something to follow and rely on. If you’re way too inactive on your company page, people can easily lose interest in the brand and feel compelled to unfollow it.
Give people an inside look of what goes on
Personalization sells. Use your posts to offer a behind-the-scenes look at some of the operations to help people feel more connected to your brand or like they’re a part of its journey. For example, you can post employee features or give people a tour of your work facility to generate interest and vary your content.
Use paid promotions
Having trouble building your presence organically? You might want to consider giving paid promotions a try. According to LinkedIn Marketing Solutions, ad exposure over LinkedIn could result in a 33% increase in purchase intent for brands.
Paid ads can really help your company page gain some traction before you figure out the right marketing strategy for the long-run. Once you start seeing short-term results through paid strategies, you can implement a more organic approach or even a hybrid of both.
