The more we look at the world around us, the more tumultuous it seems. It’s imperative for investor relations and communications professionals to create engagement campaigns that are authentic, empathetic and meaningful to break through the noise.

Congratulations, you’ve scored a long-awaited meeting with institutional investors! Here are irlabs’ five top tips to help the meeting flow more smoothly.

Are you wondering what IR and PR activities to do this summer? Everyone says summer is quiet and no one is around, but while your competitors dial down the news flow and outreach, consider this as an opportunity for YOU to stay on top.

We know it’s tough out there, and it may get worse before it gets better. We know that’s not what people want to hear. Caroline and I have more scars than we wish to admit from frustrated investors over the years. That is why irlabs is doubling down.

The Capital Markets Comeback Tour was inspired by the day dreamer teenage version of myself – hungry for a story, eager to push the envelope, unafraid to make some noise! And that’s exactly what we did. Read Alyssa and Caroline’s reflections here.

Our sensory activation is why in-person events leave a more memorable impact on us — our senses are more fully engaged compared to watching someone through a video screen. Read our thoughts here.

IR and PR teams today should be able to tell a story that evokes emotion and positively influences awareness and affinity among investors that demonstrates profitability, or the clear path to profitability. Today, companies aren’t just selling a product or service, they’re selling a brand that has a purpose and a set of values that is supported by PR. Read our thoughts here.

Love him or loathe him, with his Twitter takeover, Elon Musk raised a valid observation regarding the effectiveness of a U.S. board in representing shareholders if their economic interests do not align with the company’s. But how important is it to have skin in the game as a board member? Read our thoughts here.

Music is a lot of things to people. It can be a stress reliever, an escape, something that helps you relax or get excited. Music is a way to express ourselves, or to relate to different people. These activist songs do many of the classic things that music is known to do, but on top of all of that, they bring forward messages that express issues revolving around ESG. Some messages are hard to hear, but these tunes make them sound a lot more relatable.

Global warming and climate change are issues that are here and now, and recently, the world has seen and experienced what feels like every type of extreme weather. Today, our Principal & Co-Founder Caroline Sawamoto is so proud to announce a partnership with veritree to plant 2,000 trees in Mnurwar, Indonesia. Growing up in Indonesia, she experienced the impact of deforestation firsthand. This partnership allows her to give back to a country that has given so much, and we are excited to watch our investment grow with veritree.

Working in investor relations (IR) provides well-rounded communications professionals the opportunity to flex their financial knowledge muscles in a fast-paced environment. However, as more corporations embrace the role that IR plays within the company, there are still many misconceptions about what IR professionals actually do. We identify and debunk the most common myths about working in IR.

The key to managing a social media crisis is preparation. Careful preparation means creating a plan to manage a crisis and ensuring proper training for those who manage your social media. This preparation will determine how quickly you can address a crisis and will help your team understand how to engage with the community without worsening things. In other words, be prepared before a crisis occurs. Let's look at six factors that will help you understand and respond to your next social media crisis:

ESG is gaining in prominence and importance and its practitioners are being tasked with making changes to the way we do business that will have impact on our communities well into the future. These online LinkedIn communities provide well-needed support for ESG professionals and can help companies accelerate innovation through the free exchange of ideas.

Our company was formed with the philosophy of going that one step further than other firms. We recognize that there is an epic scramble from individuals, organizations and companies to get the attention of investors and analysts through a deluge of information and content. We try to be truly different and find unique ways to engage with the investment community to cut through the noise.

Women Get On Board Inc. (“WGOB”), a leading member-based company that connects, promotes and empowers women to corporate boards, and IR Labs Inc. (“irlabs”), a dynamic and innovative investor relations firm, announce the results of their recent board diversity research for newly listed companies on the TSX and TSXV.

A well-crafted story is an invaluable part of your company’s strategy. A targeted message to the right audience that is easy to comprehend, and that asks investors to imagine a better version of the world that your company helped create, is vital to your success at attracting new support from the market.

Your website is the most effective tool available to help communicate with and engage your audience. A website that artfully mixes storytelling with elegant design and a smooth user experience engages investors both rationally and emotionally.

There aren’t many careers that involve such a diverse set of skills and competencies as investor relations (IR). For investor relations officers (IROs), no one day is the same, providing endless opportunities to learn and grow.